KLA National Conference 2018: A Report

The National Conference on Corporate & Media Librarianship was organized by Kerala Library Association from 14 to 15 December 2018 at Padmam Auditorium, IMG, Thiruvananthapuram and was co-sponsored by Raja Rammohun Roy Library Foundation, Kolkata. The main objective of the conference was to provide a forum for information professionals from corporate and media information centers and other special libraries to exchange information and deliberate on the common issues in the field. It was also to be a platform for the LIS professionals from the other sectors to get enlightened on the methods, strategies, and services adopted by the corporate sector to survive in a competitive environment.

Accordingly, the conference had adopted the following facets under Corporate / Media Librarianship: state-of-the-art, corporate / media library management, Information Resources, Services & facilities, Knowledge Management practices (including case studies), ICT applications, HRD & Management and Corporatization of public libraries in India. In all, more than 150 professionals and students participated and officially the registrations done were 128.

26 papers were presented and there were 6 sessions spreading over the two days, with 3 each on Days 1 and 2. On Day 1, 2 papers were presented in the first session, 4 in the second and 3, in the last. The rest were presented on the second day. Each session had a theme paper presented by an eminent personality in the field. As for the papers originally contributed, 11 had single authors and 19 were co-authored by 2. Each session was chaired by a subject expert in the Library & Information Science as well as media fields such as Sri P Jayarajan, Dr Vijayakumar K P, Dr V Gopakumar, Sri H R Mohan, Dr M G Sreekumar and Dr A Gopikuttan.

Day 1: 14 December 2018; 11 am, Inaugural Session

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The national conference was inaugurated by Sri Kadakampally Surendran, the Hon’ble Minister for Cooperation, Tourism & Devaswoms. The meeting was presided over by Dr P P Ajayakumar, Pro Vice-Chancellor, University of Kerala. Dr K P Vijayakumar, President, Kerala Library Association, welcomed the gathering. In his presidential address, Dr P P Ajayakumar highlighted the role played by libraries in the social life of people, transforming the society as a whole. Though technology has changed the very concept of libraries, librarian still remains an essential presence.  While inaugurating the conference, the Minister touched upon the history of library movement in Kerala and lauded the positive impact it had on the state’s development.

The souvenir, brought out in connection with the conference, was released by Sri Kadakampally Surendran and the first copy was received by Sri H R Mohan, Former Associate Vice President, The Hindu and ICT Consultant, Chennai. Dr Lalmohan P, Director, School of Communication and Information Science, University of Kerala, offered felicitations on the occasion. The inaugural session came to a close with vote of thanks proposed by Dr P K Suresh Kumar, General Secretary, Kerala Library Association.

Technical Sessions, 14 & 15 December 2018

The technical sessions that followed focused on corporate and media libraries. The papers presented through six technical sessions were grouped under

  1. Corporate & Media Librarianship: State-of-the-art
  2. Corporate & Media Library Management
  3. Corporatization, Public Libraries & Partnership
  4. Information Resources, Services & Facilities
  5. ICT Applications in Libraries, and
  6. Human Resource Development & Management

A deeper analysis of the contributed papers shows that they fall into 4 categories: Media librarianship, Corporate librarianship, Library & Information Science, and Public libraries. 16 papers dealt with media and corporate librarianship, 8 were on LIC and its factes and 2 of them were on public libraries. This report presents the proceedings under these heads, with a separate section on theme papers.

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1. Media Libraries & Related Issues

Seethalakshmi R & Sujith K S’ paper ‘History of Media Libraries with Special Refernce to Newspaper Libraries in India’, highlighted the history of media libraries, with emphasis on their digital content. They dealt with the existing patterns of preservation of information resources in such libraries and also the different methods adopted for preservation in the newspaper libraries.

Arun V R, in his paper, ‘Media Libraries in Kerala: A Status Report’, covered the news channels in Kerala including Doordashan and showed how their libraries are functioning to meet their respective needs. Sanjo Jose’s focus was on the comparatively less explored areas of media and corporate librarianship such as special skill development. He came up with the suggestion that library schools should give more attention and consideration to this type of libraries while designing courses.

Dr A Gopikuttan presented a paper on the information behavior of journalists, which was a study based in Kerala. It focused on the areas of frequency of use, information seeking behavior of journalists and the difficulties faced by them in their information search and offered some solutions.

Dr P K Suresh Kumar investigated the level of awareness of e-resources, extent of their utilization and the challenges faced by the media professionals of Thiruvananthapuram Press Club. Digital illiteracy was found to be a major stumbling block and orientation programmes were suggested as remedial measures.

Shihab I’s paper was on social media and news consumption. It was a case study on Dept of Communication & Journalism, University of Kerala, on the use of social media by the faculty members and students of the department.

Another paper, ‘Bilingual Search Engine and Keyword Sensitivity’ by V Vijayakumar of Malayala Manorama, was a case study of Manorama Smart Archive which is the digital archive of Malayala Manorama. The paper brought out the various issues that crop up during searches and came up with  3 solutions .  Vimal Kumar V reviewed the user experience of e-newspapers. His study was a review of the features and performance of four leading Malayalam newspaper apps in Android platform, based on the feedback from the users. The focus was on four features, namely, content organization, reading, display and personalization.

Dalet was the subject of study for Ashkar K & Bavijesh T, this time with reference to Mathrubhumi News Library. Biju S, Asst Executive Editor of Asianet News Network, presented s paper on media archives, their challenges and opportunities. According to him, copyright and intellectual property regulations are the ones that pose new challenges when it comes to archiving.

2. Corporate Librarianship

Most of the papers on corporate librarianship were general in nature. Touching upon the usage increase initiatives of online resources, Nanda Lal T S showed how search engines like Google will impact usage of subscription to online resources in a dynamic digital environment. Greeshma C T & Greeshma Valson discussed the importance of the role of information professional in a corporate environment.

It was the social responsibility of business school libraries in general and that of Rajagiri Centre for Business Studies Library, Kakkanad, that was highlighted by Francis A J. The paper described the work undertaken by their Business School during the recent floods in Kerala and also the setting up of school libraries as part of their CSR.

Dr Rakhi V S, working in KSEML, had a proposal to renovate the now-defunct library at KSEB, thus promoting the need for a corporate library in the electricity sector. Dr Manoharan Pillai stressed on the importance of technology, especially while developing learning centres for corporates.

Paper by Joseph I Thomas emphasized the importance of e-resources in the fields of management, business and industries. Corporatization of a children’s library network was the theme of the paper by Resmi Sara Thomas, which suggested the need for tapping the CSR policies of the corporates for the cause.

3. LIS & Various Facets

This category includes papers on information resources, social networking, ICT application in libraries, IT & Information Management, PIM & e-learning. Under the session ‘Information Resources, Services & Facilities’, Unnikrishnan S showcased the best practices in M G University Library, Kottayam. Especially their own 2 specialized databases, Kerala Studies & Article Index, to assist the research scholars in literature search. Sr Nancy Waral’s paper discussed the role of social networkingsitesin supporting the academic research, on the basis of a primary data collected from 150 academic researchers of arts, science, and language disciplines of Kerala University.

It was the statistical evaluation of the present position of universities as part of Shodhganga, with reference to their outputs / contributions in the field of theses / research that was taken up by Dr Sudhi S Vijayan for his paper. Availability of plagiarism softwares was also considered. Through a quantitative approach, he established that this would improve the quality of higher education and research in India.  Dr K G Sudhier’s paper was also on the aspect of research, with emphasis on Personal Information Management. The paper was an empirical assessment of doctoral researchers’ PIM practices.

While dealing with ICT applications, factors pertaining to the use of ICTs by engineering college librarians was taken up by Tinju Tom whereas the same in Kerala Legislature Library was dealt with by G Harilal and Shynu Ray S., through their case study. The paper highlighted major initiatives like Digital Archives of Assembly Documents, E-Reading Portal Blog and online reference services.

Divya P I’s paper presented an overview of open educational courseware like Vidwan & Swayam and the facilities offered by library associations. These are also shown as e-learning opportunities for the career development of library professionals as part of lifelong learning and continued professional development. Arunkumar V R went a step further. After analyzing the current library school curriculum, he came up with a proposal for a new module and advocated the inclusion of corporate and media libraries in the curriculum.

4. Public Libraries

Keeping with the public library theme / facet of the conference, there were two papers: Sobhana P K’s case study of Kerala State Central Library was with reference to their innovative SMS service and Asha L‘s paper was a comparative analysis of the digital literacy of LIS professionals in Kerala University Library and the State Central Library.

Theme Papers

Six theme papers were presented by Sri H R Mohan, Sri K P Sadasivan, Sri P Jayarajan, Dr P K Rajasekharan, Dr Sadik Batcha M and Dr M G Sreekumar respectively, at the beginning of each technical session.

Day 1

Sri H R Mohan gave a very informative talk on digitization and organization of newspaper libraries, drawing from his own rich experience at The Hindu. Sri K P Sadasivan, being an information scientist, kept the flag flying for a professionally-run, technology-driven library environment, satisfying the users. Sri P Jayarajan, the former Country Head of British Council Libraries and now the Library Advisor to Malayalam University, shared his passion for public libraries and was still optimistic that public libraries would survive the cuts and downward trends presently experienced all over the world.

Day 2

The theme paper by Dr P K Rajasekharan, Former News Editor, Mathrubhumi Daily, Thiruvananthapuram, was an interesting experience sharing and he was emphatic that archiving is the most essential requirement of a media library. Citing the examples of two newspaper libraries, he opined that these libraries should be prepared to share what they have and should be more user-friendly. Dr Sadik Batcha, Associate Professor, DLIS< Annamalai University, described the changes in libraries as a journey from Gutenberg to Zuckerberg and emphasized the need for librarian to be a trendsetter in this Palm Tab era. Dr M G Sreekumar, Adjunct Professor & Chief Information Officer, IIM Kozhikode, presented the theme paper in the last session on the changing dimensions of the LIS profession and competency building of professionals. His message was that the concept of libraries has to be re-defined to transform them to collaborative learning spaces and librarians have to master digital leadership to survive.

Day 2, 15 December 2018;4 30pm, Valedictory Meeting

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This session was presided over by Dr K P Vijayakumar, President, KLA and Sri G S Harikumar, Vice President, KLA, welcomed all. Dr G Madhavan Nair, Former Chairman, Indian Space Research Organisation (ISRO) & Former Secretary to the Department of Space, Government of India, was the Chief Guest. Dr M Lalitha, Former Librarian, SCERT Kerala, & the Chief Rapporteur – General, presented the report of the conference. Sri P Jayarajan and Dr B Mini Devi, HOD, DLIS, University of Kerala, offered felicitations. Dr P K Suresh Kumar, General Secretary, KLA, proposed the vote of thanks.

Corporate Presentations

There were product presentations during the national conference. There were 3 by M/s Ebsco Information Services India Pvt Ltd, Bridge People Technology Solutions Pvt Ltd (Grammarly) and Stallion Systems & Solutions Pvt Ltd. All of them were well-received by the professions in the library field.

Best Paper Award


The best paper award was won by Sri V Vijayakumar, Chief Researcher, Malayala Manorama, Kottayam. KLA congratulates the winner and is happy that the award went to a media person.

KLA can justifiably look back at the conference with a reasonable sense of satisfaction.  The theme of the conference had been new, something not attempted before by KLA and naturally there was an apprehension regarding the participation and subsequently, the outcome. But the presence of media personnel, both as chairs and paper presenters, definitely added value to the event. KLA hopes to take up the suggestions presented during the conference and do something worthwhile in this regard, especially in giving proper professional orientation to LIS professionals working in corporate and media libraries.

For more details, visit the Conference Blog


KLA National Conference, 14-15 Dec.2018; Register Now

The Kerala Library Association(KLA) is organizing the National Conference on Corporate and Media Librarianship. It will be held in the Padmam Auditorium, IMG, Thiruvananthapuram during 14-15 December 2018. 

Library and Information professionals from the corporate and media environment, other categories of special libraries, academic libraries, public libraries, academicians and research scholars from the LIS field, IT professionals, managers of corporate bodies, administrators of government departments and all others who are interested in the corporate world can participate.

Visit the Conference Blog for more details regarding facets of the KLANC2018 and guidelines for paper submission: https://klanationalconference2018.wordpress.com 

Registration Fee: Working Professionals: Rs. 2500.00; KLA members, Students, Research Scholars (full time), and Retired Professionals: Rs. 2000.00 (Registration fee includes conference kit with conference volume, working lunch and refreshments).

You may register for the KLANC2018 online here

Registration will be closed on 10 December 2018.

The conference brochure is available for download here https://bit.ly/2wTl966

For any further information, contact 

General Convener: Dr. Vijayakumar, K. P., President, Kerala Library Association ;  E-mail: kpvijayakumar2@gmail.com; Mob: 9496749901

Joint convener: Dr. P. K. Suresh Kumar, General Secretary, Kerala Library Association;  E-mail: pksuresh@yahoo.com; Mob: 9495043487



KLA National Conference on Corporate and Media Librarianship, 14-15 Dec. 2018: First Announcement & Call for Papers

About the Conference

A corporate library or information service is a unit within a corporate body providing the information that the staff need to carry out the work of the organization. Corporate bodies include business firms engaged in retail and manufacture, law firms, consultancies, other commercial entities like banks and insurance firms, professional trade bodies and non-governmental organizations. Many of the media organizations such as newspapers and broadcasting can also be brought within the purview of corporates by virtue of their nature and style of functioning, but they are marked by a distinct identity based on their common function. Corporate and media information services naturally reflect their parent organizations and are therefore various and heterogeneous. Yet, across all organizations, they face similar challenges. The primary challenge is to prove their worth when the main function of the parent organizations is not officially information provision or learning. The role of the information professional in such a context is particularly challenging. There is a whole gamut of information which can be provided by the information centres, but the parent body may not always try to obtain them from a dedicated information service. In a scenario where information is abundantly available to end users, information professionals today must ask themselves what value their special skills add to their organization. Moreover, the complexity of when, where, and how information is accessed, has created a new set of responsibilities related to managing internal and external information resources.

It is in this background that Kerala Library Association (KLA) is organizing a national conference on Corporate and Media Librarianship. KLA has a great tradition of successfully organizing national seminars on School Libraries, Academic Libraries at the higher education level and public libraries. Now, we consider it appropriate to concentrate on the special library sector, with special emphasis on corporate and media information centres.

Objectives of the Conference

The main objective of the conference is to provide a forum for the information professionals from corporate and media information centres and other special libraries to exchange information and deliberate on common issues in the field. It will also serve as a platform for the LIS professionals from the academic and public library sectors to expose themselves and get enlightened on the methods, strategies and services adopted by the corporate sector to survive in the competitive environment.

Who can participate?

Library and Information professionals from the corporate and media environment, other categories of special libraries, academic libraries, public libraries, academicians and research scholars from the LIS field, IT professionals, managers of corporate bodies, administrators  of government departments and all others who are interested in the corporate world can participate.

Facets of the Conference

  1. Corporate/media librarianship: State-of-the-art

History of corporate librarianship

History of media librarianship

Lineage of corporate libraries in India

Current scenario in India

Libraries as hubs in the workplace

Collaboration in corporate /media libraries

Problems and prospects


  1. Corporate/Media Library Management

Organization of resources

Collection management

Financial management

Space management

Change management


Crisis management


  1. Information Resources, Services and Facilities

Information resources

Corporate/media library processes

Types of services

Value addition, innovation and creativity in services

Best practices in services: Case studies

End user training/information literacy

Collaboration in corporate and media libraries


  1. Knowledge Management Practices

Content management

Information management

Records management

Knowledge capture mechanisms

Knowledge management practices: Case studies


  1. Marketing and Demonstrating the Value

Market research and analytics

Measurement of the value of information services

Measurement of the value of corporate libraries/media libraries

Professional networking and knowledge sharing

Return of Investment (ROI)

Preparation of marketing plan


  1. ICT Applications

Trends in automation of information services

Strategies of information storage and retrieval

Corporate intranets management

Improving website quality: methods

Electronic resources management: issues and strategies

Keeping up with big data

Implications of ICT on staff

Use of social media for maximum benefit


  1. Human Resource Development and Management

Role of information professionals in a corporate environment

The hybrid librarian

Curriculum of library schools

Competency building of corporate/media libraries

Continuing education of corporate/media libraries

E-learning programmes

Life as corporate/media librarian


  1. Corporatization of Public Libraries in India: Need and Challenges

Corporate practices for public libraries

Outsourced public library

Public-private participation

Corporate governance

Public library consortia

RRRLF and National Mission on Libraries in the professionalization of public libraries

IPLM and Indian public libraries


Call for papers

Papers on the theme and sub themes mentioned above based on research or practical experience in the field may be submitted for presentation at the conference. However, the papers can also be on any other topic falling within the main theme of the conference. Case studies are highly appreciated.

An extended abstract of the paper may be sent first. The full paper may be sent on approval of the topic and the abstract.

Last date of receipt of the abstract: 15 October 2018

Intimation about the acceptance:  20 October 2018

Last date for the receipt of the full paper: 5 November 2018

Intimation about the acceptance of the full paper: 15 November 2018


Guidelines for the submission of paper/Poster

Authors can submit the full papers through an e-mail attachment to kla.org@gmail.com  and pksuresh@yahoo.com.  The paper should not exceed 3000 words with an abstract of 150-200 words. Immediately after the key words, there should be four or five key words.

The main title should be followed by name, affiliation and address of the author(s) with e-mail and contact numbers.

The paper should be in MS-word format in A4 size using Times New Roman font of 12 point size with a line space of 1.5.

The citation style prescribed by APA Style Manual (6th ed.) has to be followed.

A declaration letter stating that the work is original and has not been presented or published anywhere should also be attached with the paper.

Only those papers which are approved by the Conference Review Committee will be included in the conference volume with ISBN Number and allowed for presentation.

Best paper Award

Organizing Committee would like to grant Best Paper Award to the best paper presented at the conference. This award is open to authors who present papers in this conference. Best Paper Award will include certificate and cash reward.

Poster Presentation

Some Authors may also choose to only present a Poster. All Poster presenters must submit an Extended Abstract.  Posters will be presented at the Poster session held within the exhibitor’s area.

Working Professionals: Rs. 2500.00

KLA members, Students, Research Scholars (full time), and Retired Professionals: 2000.00

Registration fee includes conference kit with conference volume, working lunch and refreshments.

Registration can be made online through the website of KLA (www.keralalibraryassociation.org) or by sending the filled up form by post to Kerala Library Association, 36, 2nd Floor, Kairalie Plaza, Karamana, Thiruvananthapuram – 695 002.

The last date for registration is 20 November 2018. Spot registration would be available subject to the availability of accommodation.


Mode of Payment

Registration fees can be paid by DD favoring Kerala Library Association and payable at Thiruvananthapuram or through NEFT.

Name of the Bank and Branch: Canara Bank, Cantonment Branch, Thiruvananthapuram

Bank Account Number: 0819101009131

IFS Code:  CNRB0000819

MICR Code: 695015003


The participants have to make arrangements for their accommodation in Thiruvananthapuram. However, the organizers can arrange the accommodation on payment basis. Thiruvananthapuram is replete with a number of hotels of all classes.

About Thiruvananthapuram

Trivandrum (official name Thiruvananthapuram), lying on the southwest coast of India, is the capital city of the state of Kerala, the ‘God’s Own Country’. The place is well connected to most of the other major cities of India through rail, road, and air network. Because of its proximity to the sea, the climate of Trivandrum is tropical. This also gives Trivandrum a very pleasant weather round the year. The average maximum temperature can go up to 35.2 degree celsius in summer months and to a minimum of 18.0 degree celsius in the winter. Monsoon comes to Trivandrum by the beginning of the June and lasts till the end of October.

More details can be had from the following websites:




Dates to remember

Last date of receipt of the abstract: 15 October 2018

Last date for the receipt of the full paper: 05  November 2018

Last date for registration: 10 December 2018


Contact details

General Convener: Dr. Vijayakumar, K. P., President, Kerala Library Association

E-mail: kpvijayakumar2@gmail.com; Mob: 9496749901

Joint convener: Dr. P. K. Suresh Kumar, General Secretary, Kerala Library Association

E-mail: pksuresh@yahoo.com; Mob: 9495043487



  1. Shri. P. Jayarajan, Former Country Head, British Council Libraries, New Delhi & Library Advisor, Malayalam University, Tirur, Kerala
  1. Shri H. R. Mohan,  Former Associate Vice President, The Hindu,  and ICT  Consultant, Chennai

Advisory Committee

Dr. Anand Byrappa, Head, JRD Tata Memorial Library, Indian Institute of Science, Bangalore

Dr. H. Anil Kumar, Librarian and Head, NICMAN, Indian Institute of Management, Ahmedabad

Prof. C. A. Augustine, Former Head, Dept. of Library and Information Science, University of Kerala, Thiruvananthapuram

Prof.  (Dr.) G. Devarajan,  Former Head,  Dept.  of Library  and  Information Science  and  UGC Emeritus Professor,  University of Kerala, Thiruvananthapuram

Shri. C. Gouridasan Nair, Chief of Bureaus, The Hindu, Kerala

Shri. John Mary, Resident Editor, Deccan Chronicle, Thiruvananthapuram

Smt. Jyothi B., Head-IRC, Tata Consultancy Services, Chennai

Shri. S. Krishnakumar, Head, Information Resource Centre, TCS, Thiruvananthapuram

Shri. M. G. Radhakrishnan, The Editor, Asianet News, Thiruvananthapuram

Dr. P. K. Rajasekharan, News Editor, Mathrubhumi, Thiruvananthapuram

Shri. Rajesh G. Pillai, Journalist & Media Entrepreneur, Thiruvananthapuram

Shri. K. P. Sadasivan, Consultant, Indian Institute of Information Technology and Management, Techno Park, Thiruvananthapuram

Dr. Sandeep Bhavasar, Head, Learning Resource  Centre, Welingher Institute  of Management Development and Research, Mumbai & Bengaluru

Dr.  Satish  Kanamady,  Librarian,  Sir  Dorabji Tata  Memorial  Library,  Tata  Institute  of  Social Sciences, Mumbai

Dr.  M.  G.  Sreekumar,  Adjunct  Professor  and  Chief  Information  Of cer,  Indian  Institute  of Management, Kozhikode

Organizing Committee

General Convener and Conference Director: Dr. Vijayakumar, K. P., President, KLA

Joint Convener: Dr. P. K Suresh Kumar, General Secretary, KLA

Rapporteur General:  Dr. M. Lalitha, Former Librarian, SCERT, Thiruvananthapuram

Subcommittee Conveners


Shri. Binu. K John, Librarian, Mar Baselios Engineering College, Thiruvananthapuram

Dr. A. Gopikuttan, Former Professor, Dept. of Library and Information Science, Univ. of  Kerala

Shri. N. Sukumaran Nair, Former State Librarian and Deputy Librarian, Kerala Univ. Library,



Dr. M. Lalitha, Former Librarian, SCERT, Thiruvananthapuram

Sh ri.  N .  Parameswar an ,  Form er  Deput y  Li brarian- in -ch ar ge,  Ke rala  Univ .  Li brary,


Shri. V. Sriram, Chief Librarian, Centre for Development Studies, Thiruvananthapuram


Dr. T. Ajikumari, Assistant Librarian, Kerala University Library, Thiruvananthapuram

Shri. G. S. Harikumar, Chief Librarian, Govt. Medical College, Thiruvananthapuram

Accommodation and Transportation

Shri. Shihab, I., Librarian, Dept. of Islamic Studies, University of Kerala, Thiruvananthapuram

Shri. Sujith, G., Library Assistant, Govt. Ayurveda College, Thiruvananthapuram


Dr. P. K. Suresh Kumar, Assistant Librarian, Kerala University Library, Thiruvananthapuram

Cultural Programme

Smt. Darshana Gopinath, J., Librarian, KendriyaVidyalaya, Pangode, Thiruvananthapuram


Shri. E. Hashim, Assistant Librarian, Kerala University Library, Thiruvananthapuram

Publicity, Poster and Exhibition

Shri. A. Abdunnasar, Library Of cer- D, IIST, Thiruvananthapuram

Shri. S. L. Faizal, Librarian, KendriyaVidyalaya, Pattom, Thiruvananthapuram